B Cricket secured investment from TFCC in early 2020, as a premium independent cricket equipment and clothing supplier in the Midlands. It is hoped that with the scope of the TFCC Groups exclusive network and contacts, that the brand will continue to establish itself in the UK during the next 12 months and beyond.
Why did you join forces with TFCC as a partner?
Over the last few years TFCC‘s reputation has grown higher and higher, so for me to team up with such a strong and growing company working in the cricket business seemed a real no-brainer. I have known Tom and Ben for a few years now through local cricket and I’ve been really impressed by the way they have grown and continue to grow TFCC. When they approached me about the partnership opportunity and we discussed the potential this would have for the brand it all seem to fit together.
What would you say the benefits of having TFCC group support your business are?
Having the knowledge and experience of someone like Tom Flowers, who has been in around the cricket industry for many years, I feel will prove invaluable to growing B Cricket. Not only does he have a great contact list and knowledge of the industry, but he has an incredible work ethic and has already shown me that he is willing to invest and work closely with the brand to make it a success.
Did you have any reservations beforehand?
As with any business venture there is always an element of risk. However, having frequent conversations with the TFCC Group team, it really put me in a confident position of knowing that teaming up will be a huge step forward for B Cricket. This was not a decision I took lightly but the more I spoke with the guys the more I was assured that this will be a success.
How easy did you find the process to join the TFCC group?
I have to say the process of joining the group was really straightforward. Both Tom and Ben were very accommodating of me and all meetings were held at my convenience. I really felt like the group wanted to work with the brand but also with me, and due to this it made the whole process very smooth.
Would you recommend TFCC group business development support?
I would 100% recommend the TFCC group business development support. Before the ink was even dry on our contract,Tom and Ben were feeding me with so much information and advice that I knew I had made the right decision. They are able to offer me knowledge, ideas and insight that I perhaps otherwise wouldn’t have come up with on my own.
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